Projects
Al Maktaba Al Sagheera E-commerce Website
Directed and overlooked the launching and maintenance of the company's B2C expansion. Website is en par with competition in the market and has provided the company with significant brand value and growth potential.
Machine Learning in Marketing Word2Vec Coupon Suggestion
The utilization of feature engineering and predictive analytics, specifically the Product2Vec model, by giving "meaning" to the products, to be able to give out more efficiently targeted coupon discounts, achieving maximum revenues.
Predicting Number of Claps on Medium Articles
Utilizing NLP and the latest predictive analytics tools to predict number of claps on a medium article through a full pipeline.
System Migration from Paper-based to Odoo and Woocommerce
Directed the development of an inventory custom system that optimizes logistics, data processing and e-commerce of the wide array of stationery products offered by Al Maktaba Al Sagheera, this was made by developing in-house customizations to both back-end platforms and also creating an automatically syncing system to connect both.
Developing the pipeline connecting both systems in python also allowed us to perform data and predictive analytics supporting decision making easily.
Contact me for more information about this project.
Visual Branding of Al Maktaba Al Sagheera
Created the visual branding kit and directed its use in designing the e-commerce website. Developed an in-house product photography system that aligns with the brand and is en par with the highest relevant market standards.
Alson Bookstore
My first project, opening and managing a local bookstore that hosted a borrowing section, a book club and a printing department between 2013 and 2014.
Developed a simple sales and inventory database on excel.
Experience
Founder and Director
Al Maktaba Al Sagheera LLC, Alexandria, Egypt (Remote)
Jun 2019 - Present
B2B retail company for stationery and books. Clients are mainly B2C businesses who seek outsourcing procurement, pricing, logistics, display and sales of stationery and books, especially during back-to-school seasons.
Managerial:
- Directed the company’s growth from serving 13 branches and making 2.8m EGP in revenues per year to serving 28 branches + an independent B2C platform with 13.9m EGP in revenues.
- Developed and overlooked the launch of its own B2C e-commerce platform featuring more than 2500 products. (https://alsagheera.com/)
- Developed and overlooked system migration from paper-based invoicing and inventory system to a cloud-based custom Odoo ERP system.
- Designed an efficient warehouse and logistics system suitable for the company's diverse needs.
Technical:
- Designed and implemented data analytics systems to support procurement, pricing, marketing, and estimation of demand using a pipeline written in Python.
- Designed the complete visual branding kit for the company.
- Conducted managerial accounting and financial management measures for clearer data-driven decision-making.
- Supported the website’s front and back-end development for WordPress in times of need.
Education
Master’s of Economics and Management Science
Humboldt Universität zu Berlin, Berlin, Germany
Oct 2019 - Dec 2024
Field of study: Quantitative Management Science, Chair of Information Systems.
Dissertation topic: AI for Quiz Generation.
- Using and evaluating a GPT-based predictive model to generate quizzes from syllabus slides.
Key courses:
- Machine learning in marketing.
- Advanced data analytics for management support.
- Business Analytics and Data Science
- Applied Predictive Analytics Seminar
Bachelor of Business Administration
Arab Academy for Science, Technology and Maritime Transport, Alexandria, Egypt
2015-2019
Field of study: Finance and Accounting
Final grade: 3.79/4