In 2021, AlMaktaba AlSagheera launched a dedicated initiative to craft a cohesive and strategic visual brand. After two years of rapid operational growth, the company needed to strengthen its identity in the eyes of both B2B partners and potential B2C consumers. The goal was simple but ambitious: establish trust, create visual consistency, and prepare the company for broader market engagement through digital and in-person channels.
Defining a Visual Language
The foundation of this branding initiative was a carefully selected color palette that reflected both reliability and creativity. The selected brand colors include:
- #506468 โ a deep, grounded slate that communicates trust and professionalism
- #7B9FA0 โ a cooler blue-green tone for balance and versatility
- #B8D8D8 โ a gentle pastel shade used for lightness and contrast
- #EDF3DB โ a subtle, neutral backdrop for clarity and modernity
- #EC6059 โ a bold, warm red for grabbing attention
The logo was designed with simplicity and adaptability in mind. A primary logo, secondary lockup, and a standalone icon version were created to work across digital platforms, print, and packaging. The typography was chosen for clarity and modern appeal, ensuring legibility across sizes while maintaining character.
Examples of Visual Brand in-use
Strategic Goals Behind the Brand
The branding was never about aesthetics alone. It was built to serve core strategic purposes:
- Increase B2B credibility through more polished client-facing materials
- Enable B2C growth by creating a recognizable and trustworthy identity online
- Guide internal content with clear tone and visual standards
- Support future marketing initiatives across e-commerce, social, and offline channels
As part of this initiative, we created formal brand vision and mission statements. These were not only aspirational but also functional, serving as a compass for tone, design, and decision-making as we built our in-house creative capabilities.
In-House Media Production
With branding principles in place, we established a dedicated internal department for media and product photography. Every product in our catalog was professionally photographed to ensure high-quality visuals for both B2B showcasing and B2C marketing.
This move allowed full creative control and faster turnaround times for content. It also meant that every photo, whether on the website or social media, carried a consistent visual signature.
Examples of In-house Product Photography
Comprehensive Brand Touchpoints
The new brand identity was applied consistently across all channels and materials, including:
- The e-commerce websiteโs full design and user experience
- Business cards and branded packaging
- Invoice templates and delivery documentation
- Client pitch presentations and catalogs
- Sponsored events and Instagram influencer collaborations
- Customer support scripts and automated replies for e-commerce inquiries
To support B2C engagement, scripts were created for responding to support tickets and consumer messages. These scripts followed the tone and values of the brand, ensuring consistency in every customer interaction.
Long-Term Impact
The visual branding system became more than just a design effort, it was a core component of the companyโs strategy. It helped AlMaktaba AlSagheera present a unified face to the world, reinforcing professionalism and clarity in every touchpoint. As a result, the company positioned itself more effectively for partnerships, expanded retail operations, and greater brand recall among end users.